News

Saffron Brand Review

At Saffron Insurance we know that we need to stay one step ahead of the competition and that we have to adapt quickly to changes in the economic climate and the insurance market to meet customers' needs. Whilst we continue to drive the business forward with organic growth and successful acquisitions, we felt that we should undertake a review of the Saffron brand to make sure we continue to meet those needs.

The outcome of the review was that we should promote our breadth of offer (i.e. services) with greater clarity and to distinguish more clearly between those services in the way we interact with customers. This has resulted in a refresh and streamlining of our marketing material with the main services adopting a modified logo and colour palate as follows:

Commercial insurance: green palate
Personal insurance: orange palate
Premium finance: red palate
Claims management: blue palate

Customers will see the roll out of our new brand during the next few months and we hope that it provides the clarity of services it is intended to achieve.